CollabDrive
Easy sharing rides with your colleagues
Overview
In many IT companies, employees travel with various modes of transportation. For the company, having a carpooling application can create great convenience for their employees. This carpooling app is for a company/organization exclusively for their employees so that they can share the rides within the corporate network.
Aim
The aim of this project was to create a carpool application for a corporate company where employees can easily find and share rides.
My Role
UX Designer
Research, User Interviews, Task Analysis, Wireframes, Visual Design
Project duration: 2 weeks
The problem
In a corporate organization, there are thousands of employees who work together. For those employees, every day going to the office is really hectic if they either don’t have a personal vehicle or a good public transport. However, in cities like Bangalore, Mumbai, or Pune using public transport is very tiring, and sharing a ride with an unknown person is difficult.
For employees who have a personal car, it is still painful when they get stuck in traffic and have to pay a lot for gas for individual purposes.
The purpose of the application
The app can work in a corporate hub/IT park where multiple big organizations are located together. This app can be useful for such corporate employees when they usually ride in the same direction. Employees can share costs, and get faster, easier and comfortable rides compared to public transport. The app can help to reduce traffic which is a very common problem faced by employees during peak hours.
What is the main focus of the app?
How to share a ride?
How to find a ride?
Who will use this app?
Corporate employees
User Interviews
Semi-Structured User Interviews
Before designing an application, semi-structured user interviews were conducted to find out what users think and what do they exactly need. It also helped analyze the everyday office travel routine and their frustrations. Semi-structured interviews were conducted on 8 employee participants to understand their daily office commute struggles and how they feel.
Interview guide:
What kind of transport do you use for going to the office?
Why do you prefer this mode?
What kind of problems do you face in your everyday commute?
Have you ever used shared rides? How was your experience?
What are the challenges in using public transportation/shared cabs/personal vehicles?
What kind of transport would you prefer? why?
What are your thoughts on sharing a ride with your colleagues?
Insights
Understanding the traditional journey
Everyday pain points (public transport)
Choose a transport method
Wait for a longer time
Manage traffic time
Negotiate the fare with auto-rickshaw drivers
Change travel options
Bargaining
Wait for the driver to arrive
Information Architecture
Initial Concept
Initially, the flow was made using the side navigation by including My rides, manage, ride, messages, payments and notifications, and settings. However, considering few improvisations the user flow was again reiterated to come up with a simple solution.
Refined User Flows
Based on the ideations and the concepts, user flows were improvised by trying to make it more simple and easier for users to share their rides. The two main components that the user wants to use in the application that is Offer a ride and Find a ride. From the user’s perspective, it should be effective and efficient.
I managed to combine the main elements together in one screen. Those are sharing a ride and searching for a ride. In addition, I have also considered the bike scenarios. Because of the traffic and single-use, many professionals prefer to use bikes. Though they use bikes they still want to share their ride..
